T20 World Cup 2026: Landmark victory for India ignites spike in sales for event in UK

There has been a surge of tickets purchased for next summer’s Women’s T20 World Cup in England following India’s victory in the 50-over World Cup final earlier this month.

Overall sales for the tournament, which runs from 12 June to 5 July, have increased 171% compared to the previous week with a 265% upturn in India fixtures.

All of the best-selling fixtures were India group-stage matches, including a repeat of their World Cup final against South Africa at Old Trafford on 21 June and their meeting with Australia at Lord’s on 28 June.

Tournament director Beth Barrett-Wild said: «Demand for tickets to next year’s ICC Women’s T20 World Cup in England & Wales has been incredibly high from the outset, propelled by a stellar summer of women’s sport which culminated in a thrilling finish to the ICC Women’s Cricket World Cup in India earlier this month.

«We’re thrilled to see India Women’s incredible win prompting a significant spike in ticket sales for next summer’s tournament, underlining its truly global appeal, and demonstrating how women’s cricket is breaking firmly into the mainstream.»

As well as Old Trafford and Lord’s, which will host the final, matches will also be held at Edgbaston, Headingley, The Oval and Bristol’s County Ground and in Southampton.