While many might not initially notice the several intricate references to Caitlin Clark’s past that Nike cleverly included in their Christmas Day premiere advertisement featuring the Hawkeye legend’s 2026 CC Signature collection, here is a breakdown of each «Easter egg.»
In the commercial, Clark is asked by a number of different people if she can «make it from there,» playing off Clark’s deadly shooting range.
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The first Easter egg is when a trio of basketball players ask Clark, «How about from here?» while walking toward half-court. That group is wearing «Attack» on the front of their jerseys, which is a nod to Clark’s summer Nike EYBL program, All Iowa Attack, before joining the Hawkeyes in 2020.
The next Easter egg features Travis and Jason Kelce’s podcast «New Heights,» on which she appeared on Jan. 20, 2025. The clip used in the advertisement is actually a spliced version of the two brothers bragging about their own basketball skills and asking if Clark can make the same shots.
The commercial’s use of Lisa Bluder standing beside Clark’s iconic «22» mark on the court of Carver-Hawkeye Arena is very straightforward, as it references her four years as a member of the Iowa women’s basketball program and the location of her 3-point basket, which broke the NCAA’s Division I record for most career points scored.
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Musician Travis Scott is in the commercial as well, and he was in attendance the day that Clark set the new Division I all-time scoring record with that logo 3-pointer from Carver. Lastly, the commercial features the inclusion of comedian and co-host of Saturday Night Live’s «Weekend Update» segment, Michael Che, whom Clark appeared alongside on the April 14, 2024, airing of the show.
While no specific date has been revealed for Clark’s highly-anticipated Nike signature shoe just yet, the global athletic wear company is expected to launch her products sometime in spring of 2026.
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This article originally appeared on Hawkeyes Wire: Easter eggs of Caitlin Clark’s past littered throughout new Nike ad
