Wear Caitlin Clark’s upcoming shoes and you can make it from anywhere.
That was the message on Christmas morning when Nike Basketball posted its first commercial for the Indiana Fever star guard’s debut signature shoe with the brand. The NCAA’s all-time leading scorer has been one of the faces driving the commercial rise of women’s basketball since her legendary college career at Iowa. Now, after two seasons in the WNBA, Clark finally received her first Nike commercial for a shoe set to release in the spring of 2026.
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The commercial opens with Clark, dressed in apparel featuring her signature logo — unveiled in August — shooting at a hoop in a driveway in a neighborhood setting. But Clark isn’t known for ordinary jump shots. At Iowa, she became synonymous with deep “logo” threes, accounting for many of her record 548 career 3-pointers.
So the commercial builds around a recurring challenge from a montage of people, who continually ask Clark, “Can you make it from here?”
First from kids. Then, Jason and Travis Kelce on their ‘New Heights’ podcast. A fan from across the globe. Her Iowa coach, Lisa Bluder, won’t even ask, standing next to Clark’s memorial on the Carver-Hawkeye Arena floor.
Comedian Michael Che asks her from the stage while performing stand-up. Travis Scott questions her as Clark walks past at his concert. She bristles at the suggestion before the commercial cuts to game action. Clark rises, buries a deep, game-winning 3, and looks straight into the camera.
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“From anywhere,” Clark says.
Clark was drafted first overall by the Fever in the 2024 WNBA Draft following a college career that included two consecutive national championship game appearances. Shortly after being drafted, she signed an eight-year, $28 million endorsement deal with Nike.
She went on to set a litany of WNBA records in her first season, becoming the first rookie to record a triple-double and setting the single-season assist record (337), the rookie scoring record (769 points) and the rookie 3-point record (122). Clark also led the league in assists and 3-pointers made and was a near-unanimous selection for WNBA Rookie of the Year, receiving 66 of 67 votes.
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It wasn’t until August 2025 that her signature Nike logo was unveiled. The two interlocking “C”s — worn on her sweatshirt in the commercial released Thursday — represent Clark’s “magnetic connection with fans around the globe who are drawn to her unwavering confidence, steadfast commitment, and remarkable shooting ability,” according to a Nike press release.
Her signature shoe has not yet been revealed, nor has an official release date been announced.
This article originally appeared in The Athletic.
Indiana Fever, Iowa Hawkeyes, WNBA, Sports Business, Women’s College Basketball, sports business
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