The Kansas City Chiefs’ growing popularity has attracted fans from diverse backgrounds. The organization has focused strategically on attracting more female fans, according to Chief Marketing Officer Lara Krug in a recent interview with Fortune.
«The reality is that there were actually just as many female fans pre-Taylor Swift as there were perhaps after,» Krug said to Fortune. «I just don’t think they were as prioritized in terms of how brands and clubs and leagues were thinking about their product offerings to them.»
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The Chiefs have made each gameday feel like a family affair, with activities that extend beyond the game.
«Bringing your kids for a six-hour game or four-hour game—that’s a long commitment,» Krug explains. Nursing rooms in stadiums, tailgate suites for rental (rather than just a parking lot) can all make that a more appealing prospect for her (and make it feel like she’s getting her money’s worth after shelling out for tickets for the whole family).»
Last December, Krug sat down with Chiefs Wire’s Ed Easton Jr. to reveal the marketing plan behind ‘Kingdom Christmas’ and international growth.
This article originally appeared on Chiefs Wire: Chiefs’ marketing strategy focuses on encouraging their female fanbase
